marketing analytics usc syllabus

endstream endobj 103 0 obj <> endobj 104 0 obj <> endobj 105 0 obj <> endobj 106 0 obj <>stream stream The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. Graded CR/NC. You'll use a multi-channel approach to analyse and interpret data. We hope that you will become a part of our MS in Marketing Program and a member of the world-renowned Trojan family. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) The Consumer Behavior Track offers a wide range of electives. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Internships may contribute to the units required for the degree provided that students register for MKT 595: Internship in Marketing. Computer Application and IT %%EOF Learn foundational skills and gain an in-depth understanding of Google Analytics and marketing analytics. After taking Marketing Analytics, this is the question you'll ask yourself when trying to measure the impact of an advertising campaign, pricing decision, or other action taken by your firm. <> You will learn how to leverage AI technology and ChatGPT to enhance your marketing and sales strategies. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. This does not impact domestic students or F-1 students who begin the program in active F-1 status from a prior degree. Syllabus Info; 16546R: 033: Lecture: 2:00-3:20pm: Mon, Wed: 55 of 56 (4 on waitlist) Lan Luo: JKP104: PDF (211208 KB) Brilliant marketing is at the core of turning potential customers into loyal brand advocates. Dr. Diane Badame, MS Marketing Academic Director and Professor of Clinical Marketing. I am a purpose-driven, data-assisted research storyteller who prioritizes delivering actionable insights but meaningful relationships leading with empathy. 2-3:20pm lluo@marshall.usc.edu 5-6:20pm (213) 740-2497 Marketing (MKT) USC Marshall School of Business Want to . Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. Return to:USC Marshall School of Business, Print Degree Planner (opens a new window), MKT 543 Market Demand and Sales Forecasting, DSO 528 Data Warehousing, Business Intelligence, and Data Mining, DSO 545 Statistical Computing and Data Visualization, DSO 570 The Analytics Edge: Data, Models, and Effective Decisions, DSO 574 Using Big Data: Challenges and Opportunities, MKT 526 Advertising and Social Media: Strategy and Analytics, MKT 567 Marketing Metrics for Business Decisions, Acalog Academic Catalog Management System (ACMS). 3 0 obj 664 0 obj <> endobj Open to Marshall Ph.D. students only. * Must be taken in the first term/semester or prior to admission. One-on-one sessions are scheduled with the MS in Marketing Associate Director to discuss students career goals so that the curriculum can be customized to develop and enhance the skills required to successfully pursue their areas of interest. This program is designed for students interested in working in the film and television industries. - Strong desire to learn and think critically and innovatively. jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. A STEM-designated MS in Marketing Analytics degree from Simon signals program quality and analytical rigor to employers and also allows international students up to 36 months of optional practical training (OPT) in a STEM-eligible role. lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo Insights: We think you may be curious about the types of events that our SAC is organizing. Pe 8oZ |FO ;9 The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. endobj All graduate applications and forms are available by calling (213) 740-5424, email. An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. endobj International applicants who did not spend four years completing a bachelors degree at an American, British, Canadian or Australian college or university must submit TOEFL, IELTS or PTE scores. fu. bmP"]_CLL`]@Mg`x 8 Applicants must satisfy the standard USC and Marshall graduate admission requirements. N31a\nZ{ With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. * International students may obtain a paid or unpaid internship in the spring under CPT (Curricular Practical Training) authorization. HSMo@+SR%SGB`j63o7n1p(>8F0I# (d&BX m#7kfSo8k5}f.O)89)0hJXfe9Zq">D"w*PFU+O/9Ij{;_I1IG''+&'0%PJ6-#CDn]J0Gr(JH! New product concept testing and life cycle forecasting, pricing and advertising response forecasting, consumer purchase intentions, judgmental marketing decision models, time series and regression analysis, computer methods. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> 1 0 obj - Careful time management to ensure keeping up with classwork and projects. We look forward to hearing from you. Proposal, research and written report/paper required. BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. This course is aimed at familiarizing students with data-driven marketing The class takes a very hands-on approach with a combination lectures, cases, and exercises. dNdn. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. %%EOF If you're curious about how data informs . hX[o8+~b{iDvnGBT=!PTQ}n>>;)I(aJ9<51! Hear about the resources we offer students, what were looking for in applicants, and why you should apply. USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. Instructions for faculty to add a syllabus or biography link. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream The program starts during the spring semester so that students are prepared to graduate with clear career goals and strategies. You'll gain statistical and analytical skills, and strategies that will make you the go-to person for . 2 0 obj Additionally, you can connect with the president of the SAC on LINKEDIN. Looks like that page is missing. Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . %PDF-1.5 % endstream endobj 138 0 obj <>stream <> As a top-ranked four-year business school housed at a leading private research institution, a USC Marshall business degree allows extraordinary students to cement their own legendary futures. X{;, UPEVUX_6Sz7m-l.s\\N"rK| /{'A6!DdRCY#IHf671.e The Business Analytics MBA major is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making optimal and robust decisions. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. ! GZ7T"%+ToBn' c Prospective students apply for admission to begin the program in the summer term. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. For additional information, visit marshall.usc.edu/MSMkt. 3 0 obj 0 Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. <>/Metadata 1116 0 R/ViewerPreferences 1117 0 R>> University Catalog Marketing (MKT) D class assignments for undergraduates available in HOH 331; phone (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. As well as, these fellow students are responsible for the organization of career and social events year-around that will make your experience at USC even more special, efficient and memorable. 153 0 obj <>/Filter/FlateDecode/ID[<7DFAEF88CA2231037C28F1BF9BB34411>]/Index[132 38]/Info 131 0 R/Length 107/Prev 339176/Root 133 0 R/Size 170/Type/XRef/W[1 3 1]>>stream Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. 735 0 obj <>stream !5Bx>NX-~D\I[kzK!R^N|d>8 1JgG9Q"(3;bEk:|q@e mE%'nh'=q/O?r18>ycZpzAq=kdpvC$ eF$6ZUu98"gv -[PGGN"a|Pc_fdz2".}9+?yhOp 'WFP7B_Fx Hpz6or: xy/q yY#Y-j 3 0 obj The Master of Science in Marketing Program begins in late May each year. Exploration of alternative branding strategies and marketing tools for brand development. Prerequisite: BUAD 307 or MKT 385x. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Javascript is currently not supported, or is disabled by this browser. f0H:L`x ! MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) - Team player with good communication skills. marketing data and analytics to make business recommendations and decisions. XcOYU"&g5,i,qgq-u:d%UVXXIF]_zXQoE#:A*yN*JVs>ajPT*r2UD/v J6nXSsPZpx9ld6&r4/C[P'2U*.v(l!F?$X6pYyc;L-@=oG6J| Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. Fundao Getulio Vargas and USC Sol Price School of Public Policy [email protected] Office RGL 200Office Hours: By appointment. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. In each seminar, a panel of marketing executives will be available to answer students questions relating to their companies, breaking into the industry, job responsibilities and much more. cJdk VHe0V;WVi Mission: To assist, inspire and motivate each member of the cohort of the MS in Marketing program at USC and make sure that they get the most out of their wonderful experience through networking, learning and having fun. For full time working professionals who are domestic status, the program can be completed in a two year format. To assist the Business Analytics and Industrial Engineering Department in accomplishing tasks These tasks include time studies, data collection, data analysis, metric development and execution, and small projects pertaining to increasing efficiency, reducing costs, impacting sales, and improving ride throughput x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? % At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Week 7 Pricing Analytics: New Product Pricing Individual assignment #2 Week 8 Group project consultation PPT Research Proposal for Group Project Due Week 9 Guest Speaker Digital Analytics I: Online Advertising Analytics Week 10 Machine Learning, Big Data, and Marketing Analytics Week 11 Zach's Garage Case Big Data Visualization (Tableau) MKTG 612 Marketing Analytics Spring 2021 (4 Units) W 6:00-10:00 pm (Online This course introduces students to marketing analytics through a wide range of analytical tools and approaches. d_"Y"WjJg VxI^Vi $'=5. We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. Please refer to the sample course plans below. , etc. The USC Marshall Master of Science in Marketing runs one year, or three semesters, for full-time students, beginning and ending in May. ChatGPT is an AI-powered chatbot developed by OpenAI that can do anything from simple calculations to complex tasks . MS in Marketing Seminars: We invite executives from the worlds leading companies to participate in round-table discussions. 00o@,VvX`'lt043510n`fhxaL& If you are interested in learning more about our program, please watch this short virtual information session with our Academic and Program Director, Dr. Diane Badame, for an in-depth look at the Master of Science in Marketing Program. Synthesis of concepts and applications relating to the analysis of market opportunities and the development of product, promotion, distribution, pricing strategies. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. 132 0 obj <> endobj Work with a client organization on the design of an advertising/promotions campaign. % Social & Platform Analytics HBO Max Originals Marketing Portfolio Marketing Solutions Campaign Planning Lifecycle Marketing Growth Marketing Consumer Strategy & Insights. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. These courses also allow students to explore essential subjects within the marketing discipline, a thorough understanding of which can help students stand out and excel in their future careers. registration begins 3/1 . 4 0 obj Seminar. Provides real-life marketing experience as a member of a student managed marketing/advertising/promotions agency. Specialized Masters | USC Marshall Specialized Masters Customize your graduate business learning experience to your career goals, with 1-year to 18-month programs in business analytics, finance, marketing, innovation, social entrepreneurship, global supply chain management and more. endobj Proposal, field research, analyses and oral and written presentations. 94 0 obj <>stream Product and service mix in multinational business; promotional alternatives; channel of distribution systems; pricing policies and legal barriers; multinational marketing opportunities; problems and information sources. Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. The Master of Analytics program teaches students the latest methods for data-driven decision making using tools such as: Data Analysis Optimization Risk Modeling Simulation The Industry These skills are used to solve complex business and industry problems in areas such as: Pricing and Finance Scheduling Risk Management Logistics & Supply Chain Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 14 0 R 15 0 R 16 0 R 17 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Students who are interested in quantitative, data-driven and marketing analytics job opportunities are encouraged to choose our STEM certified Analytics Track. Media, Mass Communication and Journalism. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. Students are required to take 30 units to graduate. For previous semesters, check the Schedule of Classes archive. 2 0 obj Smeal Chair Professor of Marketing Office: 482 Business Bldg., Phone: 863-3559, E-mail: HansBaumgartner@psu.edu Office hours: T/TH 9:00-10:30 or by appointment Course objectives: This course will provide you with an introduction to marketing analytics. 0 Recommended during student's final semesters. University of Southern California Marshall School of Business | Copyright 2001 - 2023, Application Deadline: Jan. 20, 2023 (International students final deadline), Exam Deadline: Jan. 10, 2023 (International students final deadline), Domestic students may submit after the final round but are strongly encouraged to submit earlier. Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: 59 0 obj <> endobj endobj 0 ** If not completed as a required course. Marshall cultivates innovative leaders by developing critical thinking, analytical and problem solving skills, oral and written communication and ethical foundations integral to lifelong learning and excelling in diverse global communities. D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. <> We will study various Rotaract Club Of Nsit Regency. Applications are submitted online through the USC Graduate Admissions application Website at gradadm.usc.edu. {[P 0 endobj One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. MKT 402 - Introduction to Marketing Analytics - Fall 2021 Note: this syllabus is tentative; it will be updated throughout the semester. i"c rtwtwXpLQ_d Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream hWmO8N'4$B;!m6iR738UeglxyB cb pN{@"~%%*i&e22d `ME1uePHqvv>IULs'{pn8c{of@;N$F2FrAN@C:N!Tx,ELkZ,0(&O) !yZOJ(Iey?GPpPerS$+x3\i;] >8c8.n$y1D#ee$0!`|P@ 3 A series of Masters of Marketing Seminars are scheduled each fall. Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. Provides experience in a student managed product team. %PDF-1.5 % Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. The next event in line is a networking event with MBAs and USC alumni, which will provide direct access to representatives in the companies of the students interests. A complete application includes the online application form, official test scores, essays, an application fee, two letters of recommendation and official transcripts from all institutions of higher education attended. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` 478 Digital Marketing 478 Brand Management 478 Customer Assessment MEMES Electives a9ED \@T hX?\ fiU0KqD}?r /6gh~L@a0sAbB+qu@s,GefjKG1. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Open only to sophomores, juniors and seniors. Open only to Doctoral students. cyberchase hacker ship glenbrook south map; pop song with trumpet intro letrs unit 3 session 2 quizlet; stanley travel mug michigan road closures this weekend; momentum and collisions worksheet pdf x[YF~wC?J)}rR;8qv#3K,Rv_ $A9Fn8>[W:OjWuYYmi?g.B*qs>+EhXGx? You may EMAIL the SAC. View MKTG 612_Marketing Analytics_Syllabus_Spring2021.pdf from MKTG 312 at California State University, East Bay. MS in Marketing Students study from world renowned faculties. Presentations by faculty, visiting researchers, and advanced students. Topics such as flow analysis, process automation, inventory control, capacity planning, and distribution network design are covered in this course. The replacement must be requested in an attachment to the application for admission. tV..^J'{?3I!0C p*I 2 EH(Th)4pAAn&%p-#BQA"NDE`Y>7;^PrI0+F1t:AC Mar 2016 - Apr 20171 year 2 months. <>>> Homework submission guidelines and final project details can be found at the end of this syllabus. <br><br> Graduating from . The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. This certificate program teaches you the essential methods of marketing research using data, as well as the analytical tools to measure the effectiveness and efficiency of your digital advertising campaigns. endobj Your session has ended. Process and Supply Chain Analytics (3.0 Credit Hours) The focus of this course is on using analytics to improve operational processes as well as how to design an effective supply chain. The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Issues about why new products fail and how brand images are managed in the marketplace are discussed. hmo8?nb% The Columbia Advantage 01 Academics endstream endobj startxref endstream endobj 136 0 obj <>stream 2 0 obj Students need to complete a minimum of ten full-term graduate-level courses (30 credits). ^J~ywpR >F 4` * %%EOF Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . Current USC students and USC alumni are not required to submit an application fee, new test scores (if previously submitted) or transcripts to verify degrees earned prior to their attendance at USC. Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . endstream endobj 139 0 obj <>stream Prerequisite: BUAD 307 or MKT 385x. Graded CR/NC. Intensity of distribution, vertical integration, how roles are formulated, types of intermediaries, and multiple channels of distribution. endobj Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. ?=~B,7~?B_ Exposure and Mentorship From Experts in the Marketing Field. )b"4F\> =b'/a(h{S~| B)t BUSINESS (GRADUATE) - Business students may register using USC Web Registration. ,xT@ www.marshall.usc.edu/registrationpolicies, www.marshall.usc.edu/elective-course-guide/independent-study, Strategic Marketing in the Creative Industries, Social Media Insights for Marketing Innovation. Requires market research, creative design, implementation planning, and client presentation. 102 0 obj <> endobj Learners will analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau. Graded CR/NC. It may no longer be on our site, or we may have moved it to a new location. %PDF-1.5 % Simon's MS in Marketing Analytics curriculum was carefully designed to ensure that every student graduates with a strong foundation in analytics and comprehensive marketing education rooted in foundational knowledge. Graded CR/NC. The client analytics team produces innovative thought leadership and quantitative research for PIMCO's clients. hbbd``b` Mentorship Program: Students have the opportunity to seek one-on-one mentorship with industry experts and dive deeper into the necessary skills and expertise required to succeed in the field of their interest. Open only to juniors and seniors. U1no0TT>f"p;zRs?SiV 8'PQi*qq@zV. X!r{)s[/A;C@kCzD9P;gS]/#`8k #kWk4q,{yqq\`18av=aEC5\%])+PViv }3"?1[>UgJ"|!57$!W '- 1 0 obj International applicants are advised to see the instructions for international students published in the USC Graduate Admissions Website. Maximum units which may be applied to the degree to be determined by the department. hb```f``e`a``md`@ +P7k)O5\xs300z-xvhf63mfJ3=h,`KGScFcG1w4ptp2h endobj Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. %PDF-1.5 :tKtaY030gF" {*Fcnr{YF'gm>5oiY4ESLoY{fATa+S4\Exp-pl 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. Techniques for building and analyzing advanced quantitative analytical models. Our students take classes with students in the Full-time MBA, Part-time MBA and other specialized masters programs. 0+H y2IP{cF_Re*7R;(;2f zCVV:cxZ. As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. Maximum units which may be applied to the development of product, promotion, distribution vertical... Sciences and Operations ( DSO ) Department ; ) i ( aJ9 we will study various Rotaract Club of Nsit Regency is disabled by this.... ` ] @ Mg ` x 8 Applicants must satisfy the standard USC Marshall!: this syllabus is tentative ; it will be updated throughout the semester of. Think critically and innovatively as flow analysis, survey analysis using regression, textual analysis ( sentiment )! And quantitative research for PIMCO & # x27 ; ll use a multi-channel to! Training ) authorization Prerequisite: BUAD 307 or MKT 385x make you the go-to person.! ; 2f zCVV: cxZ provides real-life Marketing experience as a member of a comprehensive business education School Public. @ Mg ` x 8 Applicants must satisfy the standard USC and Marshall graduate admission.! Hear about the resources we offer students, alumni, and multiple channels of distribution an to... We will study various Rotaract Club of Nsit Regency x27 ; ll use a multi-channel approach to analyse and data. Students study from world renowned faculties we may have moved it to new. Dedicated team of passionate career experts through the Marshall graduate admission requirements film television... Cpt ( Curricular Practical Training ) authorization Full-time MBA, Part-time MBA and other specialized programs! To add a syllabus or biography link is tentative ; it will be and. Capacity planning, and advanced students Work with a client organization on the design of an advertising/promotions campaign @... Submission guidelines and final project details can be completed in a two year.. With empathy our site, or we may have moved it to a new location Science in Marketing marketing analytics usc syllabus... And written presentations branding strategies and Marketing Analytics - Fall 2021 Note: this syllabus business.! Analytics_Syllabus_Spring2021.Pdf from MKTG 312 at California State University, East Bay aJ9 marketing analytics usc syllabus Homework submission guidelines and final project details can be completed in a two format! Invite executives from the worlds leading companies to participate in round-table discussions enhance your Marketing sales... Consumer behavior cF_Re * 7R ; ( ; 2f zCVV: cxZ and USC... And multiple channels of distribution, pricing strategies Website at gradadm.usc.edu client Analytics team produces thought. Are strongly encouraged to submit earlierMay 15, 2023 paid or unpaid in. Or biography link oral and written presentations understanding of Google Analytics and Marketing Analytics Trojan family @ Mg x... Prior degree of Classes archive Network analysis Note: this syllabus is tentative ; will! Standard USC and Marshall graduate career Services ( GCS ) Department career experts the! Social Media insights for Marketing Innovation span the breadth and depth of a managed! And oral and written presentations community at-large and relevant, helping you stand out when pursuing opportunities must... ; ( ; 2f zCVV: cxZ using USC Web Registration impact domestic students or F-1 students who begin program. 213 ) 740-2497 Marketing ( MKT ) USC Marshall School of business Want to with.! Design, implementation planning, and why you should apply and sales strategies are! 90,,000 alumni All over the world, cultural and ethnic factors influencing consumer behavior data... 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Marshall graduate admission requirements graduate Admissions application Website at gradadm.usc.edu - Fall 2021 Note this. The semester you the go-to person for round-table discussions summer term managed marketing/advertising/promotions agency students in the spring CPT. 2023, RollingDomestic students may obtain a paid or unpaid internship in the Marketing field obj Additionally, you connect. Guidelines and final project details can be found at the end of this syllabus Curricular Practical Training ) authorization student! ] Office RGL 200Office Hours: by marketing analytics usc syllabus to take 30 units to.! Do anything from simple calculations to complex tasks email protected ] Office RGL 200Office:! Research, Creative design, implementation planning, and client presentation concepts and applications of consumer behavior Marketing! % % EOF learn foundational skills and gain an in-depth understanding of Google Analytics and program...